Managing and launching Webinar Resources

Webinar hosts can create link resources ahead of the webinar, or during the live session. These can be previewed before the webinar and during, launched for attendees to interact with, and afterwards, generate a report of clicks for each resource link.

This article contains:

• How to create and manage resources
  • Create a new webinar resource
  • Manage existing Webinar Resources
• How to launch webinar resources
• How to access and understand Resource Link reports
  
  • Access the Resource Link Report
  • Available information in Resource Link reports

Prerequisites for creating and using Webinar Resources

• Zoom desktop client
  • Windows: 5.12.6 or higher
  • macOS: 5.12.6 or higher
  • Linux: 5.12.6 or higher
• Zoom mobile app
  • Android: 5.12.6 or higher
  • iOS: 5.12.6 or higher
• Zoom Events license
• Webinar Resources enabled

How to create and manage resources

Webinar hosts can use this to create a webinar resource, which is an in-webinar link that directs attendees’ attention to your resources, provide more event information and details, or direct attendees to another upcoming webinar.

Create a new webinar resource

1. Schedule a Zoom Webinar.
2. When viewing the webinar details, scroll down and select the Resources tab.
3. In the Links section, click Create.
   A window will appear so you provide the details for the new resource link.
4. Provide or upload the following options:
   • Image: Upload an image you wish to be displayed as part of your resource link.
     Images must be in JPG/JPEG or 24-bit PNG format, with a maximum resolution of 800x800 pixels. Zoom recommends images less than 15MB to ensure fast load times.
   • Headline: (Required) Provide a headline for your resource link. This should be something that grabs your attention when shown in a Webinar. Maximum of 25 characters.
   • Description: Provide additional details about the resource link. This should elaborate on your headline and provide more information about the link you are directing attendees to. Maximum of 102 characters.
   • Button Link: (Required) Provide the URL for the site you want to direct attendees to. Attendees will not see the URL, but will be warned they are opening a link outside of Zoom.
   • Button Label: (Required) Choose a label you want the button for the button link to display. This includes Click Now, Donate, Download, Learn More, Sign Up, Book Now, Request a Demo, and a custom option. The custom option is limited to 15 characters.
     As items are added and adjusted, the preview to the right of the options will update to reflect the current expected appearance.
5. Click Save to confirm the resource link.

Manage existing Webinar Resources

Resource links created for a webinar can be edited or deleted as needed. After links are created for a scheduled webinar on the Resources tab, click either Edit or Delete.

How to launch webinar resources

After creating your resource link through the web portal, these are ready and available for the live Webinar session. After launching the webinar and going live to your attendees, you can launch the links at will.

1. Start your Webinar or join as co-host.
2. In the control toolbar, click the Resources  button.
   The Resources panel will open to the right with all resource links you’ve created listed below.
3. (Optional) Next to any link, click the more icon  to display additional options:
   • Edit: Edit the icon, headline, description, link, and button label during.
   • View: Preview what the activated resource link will appear as in your client. This preview reflects your current Light or Dark mode preference.
   • Delete: Delete the selected resource link.
4. Click the toggle  to launch the chosen resource link.
   When the resource link is active, it will appear as it would to attendees, at the bottom of the Resources panel.

Webinar attendees will be shown a small notification with your resource headline above the Resources button in their control toolbar. Clicking the notification or the Resources  button will open the Resources panel and display all active resource links. Their image, headline, description, and button will be shown.

Clicking on the button will open a window, informing the attendee that a link outside of Zoom is opening, with a 5 second countdown. Clicking Ok will open the link immediately in your default browser, while clicking Cancel will return to the Webinar. 

How to access and understand Resource Link reports

All interactions with your launched resource links are tracked and provided in a report, available in the Reports page. These can be downloaded as a CSV and analyzed for further metrics and insights.

Access the Resource Link Report

1. Sign in to your Zoom account in the web portal.
2. In the left navigation menu, click Reports.
3. Click the Usage Reports tab.
4. Click the Webinar option.
5. Select the Resource Link Report option.
6. Adjust the date range filter or search for a specific webinar ID.
   Webinars matching those filters or search criteria will be listed below, with date, start time, topic, ID, and unique resource link viewers details.
7. Click the webinar you would like to generate a report for.
8. Click Generate CSV Report.
   A CSV file will be provided for download.

Available information in Resource Link reports

The Resource Link report contains the following columns of information:

• Date and time of report generation
• Webinar topic
• Webinar ID
• Start time
• Duration

Each instance of a resource link being clicked on and opened is listed below, with each instance including the following information:

• User name
• User email (if available)
• If the attendee was a guest (external participant)
• Date and time the resource link was clicked
• The title of the resource link