Using Facebook Pixel with Zoom Follow

Overview

Zoom allows you to add a Facebook tracking pixel to your Zoom registration page and registration successful page. This allows you to track how many users visit your registration page and how many complete the registration form.

Prerequisites 

  • Zoom Webinar Plan
  • Webinar Scheduled with Registration On
  • Facebook Account with access to Ad Manager

Instructions

How to Add a Facebook Pixel to your Webinar Registration

  1. Set up a Pixel on Facebook.
  2. Under Install Pixel Base Code, choose Copy and Paste the CodeScreen_Shot_2017-07-11_at_1.19.12_PM.png
  3. Paste the code into a blank document or text file. Find the https://www.facebook.com/tr?id=uniquepixelcode&ev=PageView&noscript=1 URL. Copy the entire URL between the quotation marks.Screen_Shot_2017-07-11_at_1.22.27_PM.png
  4. Login to edit your Zoom webinars
  5. Click on the Topic to edit the webinar. Screen_Shot_2017-07-11_at_1.30.41_PM.png
  6. Scroll down to Invite Attendees and choose Edit to the right of Approval OptionsScreen_Shot_2017-07-11_at_1.42.49_PM.png
  7. Under Tracking Pixel, paste the URL into Add to registration pageScreen_Shot_2017-07-11_at_1.47.38_PM.png
  8. If you also want to track how many people reach the registration successful page, paste the same URL into Add to registration successful page.
  9. Click Save All.
  10. To check it is set up successfully, visit your Pixel Manager on Facebook.  It should show the pixel as active.
     cc9e2fc5-d961-4aa3-958b-ab074f47973a.png

Note: To check how many people successfully register, you can create a custom conversion in your Facebook Ads Manager. 

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