Using Eloqua with Zoom Events

Hosts can use the Eloqua Zoom Events integration app to connect Zoom Events and Zoom Sessions with their Eloqua campaigns. Registrants and attendees to Zoom Events can automatically be added to the Eloqua campaign. Eloqua contacts can be registered for a Zoom Event using an action step. Once contacts are in an Eloqua campaign, they can be targeted and engaged through standard marketing automation practices as well as synced to external CRM systems through the Eloqua CRM integrations.

This article covers:

• How to use Zoom Events with Eloqua
  • Use the Register Feeder
  • Use the Attendance Feeder
  • Use register action steps
• How to add the Eloqua app to your account
• How to connect Eloqua to your Zoom Event
  • Confirm the Eloqua integration is connected to Zoom Events
• Zoom Events information shared with Eloqua
• Zoom Events + Eloqua data security

Prerequisites for using Eloqua with Zoom Events

• Pro, Business, Enterprise, or Education account
• Zoom Events Unlimited license or Zoom Events Pay Per Attendee license; or, Zoom Sessions license or Zoom Sessions Pay Per Attendee license
• Stripe or PayPal Business account is required to create paid events
• Zoom desktop client for Windows, macOS, or Linux: Global minimum version or higher
• Zoom mobile app for Android or iOS: Global minimum version or higher

How to use Zoom Events with Eloqua

The Eloqua Zoom Events integration is used primarily through Eloqua campaigns to add or update contacts in Eloqua as well as send registrants to Zoom Events from Eloqua.

• Register Feeder automatically adds registrants from a Zoom Event to an Eloqua campaign. Add the Zoom Event ID and set the refresh frequency.
• Attendance Feeder automatically adds attendees from a Zoom Event to an Eloqua campaign. Add the Zoom Event ID and set the refresh frequency.
• Action Step automatically registers contacts from an Eloqua campaign for a Zoom Event. Issue a corresponding ticket to the chosen event. Contacts are immediately visible in the Zoom Event registration list.

Use Register Feeder

1. In the Campaign Steps Menu, under Audience, find the feeder called Zoom Webinar Register Feeder.
2. Drag and drop this to the campaign canvas, then open the step and click the Configure icon.
   There will be two options for Webinar and Zoom Event.
3. Click the Zoom Event option.
4. Add the Event ID that is provided in the Zoom Events creation flow.
5. (Optional) Choose an Eloqua field to add the unique join link for a contact.
6. Choose the run frequency.
7. Select the end date and time.
8. Activate the Eloqua campaign.
   Registrants are immediately added to the Eloqua campaign.
   Note: Registrants already in the Zoom Event will automatically sync to Eloqua as soon as the campaign is activated. New registrants will be added through the feeder as they register for the Zoom Event at the frequency defined in the feeder step.

Use Attendance Feeder

1. In the Campaign Steps Menu, under Audience, find the feeder called Zoom Webinar Register Feeder.
2. Drag and drop this to the campaign canvas, then open the step and click the Configure icon.
   There will be two options for Webinar and Zoom Event.
3. Click the Zoom Event option.
4. Add the Event ID that is provided in the Zoom Events creation flow.
5. Choose the run frequency.
6. Select the end date and time.
7. Activate the Eloqua campaign.
   Attendees will be added to the Eloqua campaign after their first attended session ends.
   Notes:
   • Attendees are only added to the Eloqua campaign once.
   • Registrants who have already attended a session in the Zoom Event will automatically sync to Eloqua as soon as the campaign is activated. New attendees will be added through the feeder as they register for the Zoom Event and as they attend their first session of the event, regardless if it’s a meeting or webinar session.

It will take up to an hour after an attendee has attended their first session for them to be added to the Eloqua Attendance Feeder.

Use register action steps

1. In the Campaign Steps Menu, under Actions, find the action step called Zoom Webinar Register.
2. Drag and drop to the campaign canvas, then open the step and click the Configure icon.
   There will be two options for Webinar and Zoom Event.
3. Click the Zoom Event option.
4. Add the Event ID and the Ticket Type ID provided in the Zoom Events creation flow.
   Contacts added to this step will be immediately registered for the Zoom Event with the chosen ticket. Contacts who are registered multiple times will be registered for the last confirmed ticket they were assigned.

Contacts will be registered with their First Name, Last Name, email address, and Ticket Type ID.

How to add the Eloqua app to your Zoom account

Contact your Zoom account owner or admin to add the Eloqua app from the Zoom App Marketplace.

After adding the app, the Zoom account owner or admin must provide Zoom integration access to your Eloqua account to sync Zoom Events with Eloqua campaigns.

How to connect Eloqua to Zoom Events

1. Sign in to the Zoom App Marketplace as the Zoom account admin.
2. In the search box, search for Eloqua, then click the Eloqua listing.
3. In the top-right corner, click Add.
4. View the summary of services the app uses, then click Accept and Install.
5. View the summary screen of data that is shared with Eloqua, then click Allow.
   You will be redirected to an Eloqua sign-in screen, where you must have Eloqua admin privileges.
6. Sign in to Eloqua.
7. On the Eloqua screen, click Accept. 
   The Zoom app will be listed in the Eloqua AppCloud Catalog under My Apps. 
8. Create an Eloqua campaign.
   • Follow the instructions for the Register Feeder, Attendance Feeder, and register action steps.

Confirm the Eloqua integration is connected to Zoom Events

1. Sign in to Zoom Events as the event host.
2. Create an event.
3. In the navigation menu, click the Integrations tab.
4. Ensure that the Eloqua app is visible.
   If it is not visible, the app installation is not associated with that Zoom Events account.

Zoom Events information shared with Eloqua

• Event registration: Event registration is the names and emails associated with a registrant for a Zoom Event when they register.
• Event attendance details: Event attendance details include names, emails, and event attendance status upon completion of each session. Attendance is sent to Eloqua upon the first session that is attended within the event.
• Event details: Event details include the event ID, session titles, and start times upon completion of each session.

Zoom Events + Eloqua data security

This app accesses and uses the following information from your Zoom Event:

• Event registration: The names and emails associated with a Zoom Event are added to the Eloqua campaign feeder.
• Event attendance details: Event attendance details include the names, emails, event attendance status, and attendance status for each session that are associated with a Zoom Event and added to the Eloqua campaign feeder.
• Event details: Event details include the event ID, session titles, and start times that are associated with a Zoom Event upon completion of each session.