Using post-webinar surveys

Last Updated:

As the host of a webinar, you can schedule a survey to be sent to attendees when the Zoom webinar ends. Afterward, the survey responses can be downloaded as a report to simplify feedback collection. You can take a poll during a webinar if you want to collect feedback in real-time.

In addition to Zoom's post-webinar survey feature, you can redirect attendees to a third-party survey service (for example Google Forms or Survey Monkey).

You can also schedule a survey to be sent to attendees after hosting a Zoom meeting. Learn more about post-meeting surveys and reporting.

This article covers:

Prerequisites for surveying attendees after a webinar

How to add a survey

To create a survey for attendees to take when the webinar ends:

  1. Sign in to the Zoom web portal. 
  2. In the navigation menu, click Webinars.
  3. Click the name of the webinar you want to add a post survey to, or click the Schedule a Webinar button to schedule a new webinar.
    Note: If scheduling a webinar with registration or without registration, first configure the webinar's settings, and then click Schedule before proceeding.
  4. Scroll to the bottom of the page and click the Survey tab.
  5. Click + Create new survey.
    Notes
    • If you do not have the option to create a survey, ensure the feature has been enabled in settings.
    • If you would like to use a survey outside of Zoom, click + Use a 3rd party survey instead. Learn more about using 3rd party surveys.
  6. Add questions to your survey as needed.
  7. Click the ellipses icon to access the following option:
    • Allow participants to answer questions anonymously: Clear the check box if you don't want participants' answers to be anonymous. This allows account owners and the host to see the participant's display name, email if they are logged in or provided it, and their responses in the survey report. If you select this check box, the answers are anonymous.
  8. Click Save.

Types of surveys

You can use different survey formats to get feedback on what's most important to you.

To select the question format that you want after clicking + Create new survey:

  1. Click the question box you want to edit.
  2. Click the Single Choice ⌄ dropdown menu to select a question format:

Single choice

Use the single-choice format if you want the attendee to answer with only one option.

  1. Click Untitled Question to enter a question.
  2. Click Choice 1 to enter the first answer option, then click Choice 2 to enter the second answer.
  3. (Optional) Click + Add choice, and click the new choice to enter another answer; repeat to add as many options as needed.
  4. (Optional) Additional customization options include:
    • Show as dropdown: Select the Show as dropdown check box for answers to display from a dropdown menu.
    • Delete a choice: To the right of the choice you want to delete, click the trash icon .
    • Rearrange a choice: To the right of the choice you want to rearrange, click and hold the 6 dots, then drag and drop it to the desired location.
    • Required question: Select the Required check box if the question has to be answered in order to proceed.
    • Duplicate the entire question: In the bottom-right corner of the question, click the copy icon
    • Delete the entire question: In the bottom-right corner of the question, click the trash icon .
    • Rearrange question: At the top of the question, click and hold the 6 dots icon  , then drag and drop it to the desired location. This is only visible when multiple questions exist. 
  5. (Optional) Click + Add Question to add another question.

Multiple choice

Use the multiple-choice format if you want the attendee to answer with one or more options.

  1. Click Untitled Question to enter a question.
  2. Click Choice 1 to enter the first answer option, then click Choice 2 to enter the second answer.
  3. (Optional) Click + Add choice, and click the new choice to enter another answer; repeat to add as many options as needed.
  4. (Optional) Additional customization options include:
    • Show as dropdown: Select the Show as dropdown check box for answers to display from a dropdown menu.
    • Delete a choice: To the right of the choice you want to delete, click the trash icon .
    • Rearrange a choice: To the right of the choice you want to rearrange, click and hold the 6 dots, then drag and drop it to the desired location.
    • Required question: Select the Required check box if the question has to be answered in order to proceed.
    • Duplicate the entire question: In the bottom-right corner of the question, click the copy icon
    • Delete the entire question: In the bottom-right corner of the question, click the trash icon .
    • Rearrange question: At the top of the question, click and hold the 6 dots icon , then drag and drop it to the desired location. This is only visible when multiple questions exist. 
  5. (Optional) Click + Add Question to add another question.

Rating scale

Use the rating-scale format if you want the attendee to answer with a value between a range of numbers.

  1. Click Untitled Question to enter a question.
  2. In the Score from box, click the arrows to select the number the range should start from.
  3. In the To box, click the arrows to select the number the range should end on.
  4. Enter low score and high score labels to indicate what the values represent.
  5. (Optional) Do any of the following as needed:
    • In the bottom-left corner, select the Required check box if you want to require the attendee to answer the question before they can submit.
    • In the bottom-right corner of the question, click the copy icon to duplicate the question.
    • In the bottom-right corner of the question, click the trash icon to delete the question.
  6. (Optional) Click + Add Question to add another question.
  7. (Optional) Click and hold the 6 dots icon  at the top of the question box to drag the question to its new location and drop. This is only visible when multiple questions exist. 

Long answer

Use the long answer format if you want the attendee to answer with a written response.

  1. Click Untitled Question to enter a question.
  2. Use the Min Character and Max Character fields to specify the minimum and maximum character limits for the answer.
  3. (Optional) Do any of the following as needed:
    • In the bottom-left corner, select the Required check box if you want to require the attendee to answer the question before they can submit.
    • In the bottom-right corner of the question, click the copy icon to duplicate the question.
    • In the bottom-right corner of the question, click the trash icon to delete the question.
  4. (Optional) Click and hold the 6 dots icon  at the top of the question box to drag the question to its new location and drop. This is only visible when multiple questions exist. 
  5. (Optional) Click + Add Question to add another question.

How to manage where attendees receive the survey

To control how attendees receive the survey when the webinar ends:

  1. Sign in to the Zoom web portal.
  2. Click the Webinars tab.
  3. Click the name of the webinar you want to edit the survey settings for.
  4. Scroll down to the bottom of the page and click the Survey tab.
  5. Next to Survey Options, click Edit, and select any of the following check boxes:
    • Show in the browser when the webinar ends: Display the survey in a browser when the webinar ends.
      Note: Only attendees that join using the Zoom desktop client will see the survey. Attendees that join using the web client will not see the survey.
    • Show the link on the follow-up email
  6. Click Save to make the change.

How to preview, edit, or delete an existing survey

  1. Sign in to the Zoom web portal.
  2. In the navigation menu, click Webinars.
  3. Click the name of the webinar you want to manage the survey settings for.
  4. Scroll down to the bottom of the page and click the Survey tab.
  5. On the right side, click any of the following:
    • Preview: Preview the survey in a new browser tab.
    • Edit: Edit any of the survey questions and answers as needed.
    • Delete: Delete the survey.

How to generate a report on your survey

To download a report of the survey's results:

  1. Sign in to the Zoom web portal.
  2. In the navigation menu, click Reports. If you are an account owner or admin, or have access to the Usage Report role, you will need to select Account Management then Reports.
  3. Click Webinar.
  4. In Select Report Type, select Survey Report.
  5. Narrow the webinar search field by:
    • Filtering the search dates
    • Searching for a specific webinar ID
  6. Click the circle to the left of the webinar you want to select.
  7. Click Generate CSV Report.

How to use a 3rd-party survey

  1. Sign in to the Zoom web portal.
  2. Click the Webinars tab.
  3. Click the name of the webinar you want to edit the survey settings for.
  4. Scroll down to the bottom of the page and click the Survey tab.
  5. Click + Use a 3rd party survey.
  6. Enter the link to the survey you want to use.
    Note: The survey you want to use must be prepared on the 3rd-party service prior to linking for post-webinar use.
  7. Click Save.

Note: Any valid link will work; links do not have to redirect to a 3rd-party survey to work. 

Similar to a post-attendee URL, you can use the link to redirect the attendee to:

  • Watch a video of a working prototype
  • Your company's website
  • An order form

Zoom Community

Join the 100K+ other members in the Zoom Community! Login with your Zoom account credentials and start collaborating.