Managing the Host Analytics Dashboard

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For conference Zoom Events, you can use the Host Analytics Dashboard to monitor and evaluate your event’s performance. You can view a comprehensive set of data to evaluate your event performance to derive actionable insights. The data and metrics can help you discover relevant data, drive actionable insights, and cover a wide range of use cases (internal vs. external events). Additionally, hosts and moderators can also access the control panel and monitor reported users and incidents from their events.

This article covers:

Prerequisites for managing the Host Analytics Dashboard

  • Zoom desktop client
    • Windows: 5.7.6 or higher
    • macOS: 5.7.6 or higher
  • Zoom mobile client
    • iOS: 5.7.6 or higher
    • Android: 5.7.6 or higher
  • Pro, Business, Enterprise, or Education account
  • Zoom Events license

Notes:

  • There is a dependency with Windows' Webview package for Windows platform; while version 5.7.6 does support Zoom Events, it may cause a blank lobby experience for hosts.
  • For access to the latest Zoom Events and Webinar features, we strongly recommend hosts to update to the latest version of the Zoom desktop client/mobile application.

How to access the Host Analytics Dashboard

Accessing the Host Analytics Dashboard as a host

  1. Sign in to Zoom Events.
  2. In the top-right corner, click Manage.
  3. In the navigation menu, click My Events.
  4. Under Events, click the Upcoming or Past tab.
  5. Find the conference event of which you want to access the analytics.
  6. To the right of the event, click the ellipses more-button__1_.png, then click Analytics and Control.
    You can evaluate your event and its data using the Analytics tabs. You can monitor and moderate your event using the Control or Moderation tab.

In Analytics & Control, you can access the following tabs from the left navigation menu:

Accessing the Host Analytics Dashboard as a non-host

You can access the Host Analytics Dashboard of an event that you are not the host of if you receive an invitation email that grants you access to the dashboard.

To access the Host Analytics Dashboard from the invitation email:

  1. Open the invitation email with the link to the Host Analytics Dashboard, then click the link.
  2. Sign in to Zoom Events.
    Note: You will only be prompted if you are not already signed in to your Zoom Events account.

How to share access to the Host Analytics Dashboard

Note: Hosts can only grant access to up to 10 users.

  1. Access the Host Analytics Dashboard.
  2. In the top right corner, click Share Event Analytics.
    Share Event Analytics pop-up window will appear.
  3. In the pop-up window, enter the email address of the user you want to share access with.
    Their email address will appear in the Access List under Email.
  4. (Optional) To resend an invitation email, click refresh.png Resend Link.
  5. (Optional) To delete an email address from the Access List, click trash-button.png Remove. If a verification dialog displays, click Delete to verify the change.
    Note: Once removed, the user will not have access to event analytics.

How to manage Analytics

After accessing the Host Analytics Dashboard, you can view the following information about your event in the Analytics tab:

Overview

At the top of the page, you can view the following metrics:

  • Total Tickets Sold: This includes all free and paid tickets sold across all ticket categories (e.g. Early Bird, General Admission). Refunded tickets are not included in this metric.
  • Total Free Tickets Sold: This includes all free tickets sold across all ticket categories (e.g. Early Bird, General Admission). Refunded tickets are not included in this metric.
  • Gross Income: Gross revenue from all ticket sales, minus refunds.
  • Total Refund Amount: The total amount of refunds.
  • Final Duration: This measures the total session minutes across all sessions in this event.

Below these metrics, you can view each session’s ticket progress with a progress bar. A Refunded Ticket label is also included. Additionally, if you chose to create a fundraiser for your event, you can view your fundraiser information and goal.

Download CSV

At the bottom of these metrics, click Download CSV. Then, select to download the following reports:

  • Full Report: The full report includes metrics from the Event Details Page, Event Lobby, Event Sessions, Event Expo, Event Sponsors, and Event Source Tracking.
    When you download a full report, it will download as a ZIP file, which contains all individual table summaries in Host Analytics Dashboard reports.
  • Chat Transcript: This includes metrics from the chats you have configured. This will indicate the type of chat (lobby, sponsor, expo, session).
    • The Chat Transcript report will display the following columns:
      • Chat's name
      • Sender
      • Message time (and timezone)
      • Messages sent
      • Reset Time (and timezone) [if applicable]
      • Reset by whom (if applicable)
  • Registration Report: This includes a list of registrations and their details. This report includes ticket-based entries.
    Note: Data is updated every 4 hours.
    • The Registrant Report will display the following columns:
      • Display Name
      • Registrant Email
      • Marketing Opt-In: Attendees’ marketing opt-in preferences are displayed in this column.
      • Register Date (UTC): The date—according to the UTC timezone—the attendee registered for the event.
      • Ticket Type: The ticket type the participant registered with (such as regular attendee ticket, speaker, sponsor, and so on).
      • Ticket Name: The name of the ticket the participant registered with. The ticket names are defined by hosts.
      • Registration Questions - Ticket Name: Participants’ responses to the custom questions asked during registration.
        Note: The title of the column will be the custom question the host entered.
      • Event Attendance: The value Attended represents the specific registrant who has joined either the event lobby or any event session. The value Absent represents the specific registrant who has not joined either the event lobby or any event session.
  • Event Attendance Details: This includes a list of registrants, their registration details, and registrants’ attendance (or absence) information. This report includes user-based entries.
    Note: Data is updated every 4 hours.
    The Event Attendance Details report will display the following columns:
    • Display Name
    • Registrant Email
    • Marketing Opt-In: Attendees’ marketing opt-in preferences are displayed in this column.
    • Lobby Attendance: The value Attended represents the specific user who has joined the event lobby. The value Absent is defined as the specific user who has not joined the event lobby.
    • Lobby Chat Sent: The number of chats sent in the Lobby by the attendee.
    • Survey Taken: The number of event-level and session-level surveys taken by the attendee.
    • Total Sessions Joined: This represents the total number of sessions the specific user joined during the event.
    • Session Name: The value Attended represents the specific user who has joined the specific event session. The value Absent represents the specific registrant who has not joined the specific event session.
    • Duration Spent in Session: The number of minutes the attendee spent in the session.
    • Chat Message Sent: The number of chats sent by the attendee in the lobby or in-session chats.
    • Profile Creation: Displays if an attendee created a profile or not.
    • Connections: Displays how many connections were made by the attendee in the event.
    • 1:1 chats: Displays the number of 1:1 chats from the event.
      Note: If networking or 1:1 chat feature is not enabled for the event, N/A will be displayed instead of 0 for the data.
    • # of Tickets: The number of tickets the attendee purchased for the event.
    • Ticket Type: The ticket type the participant registered with (such as regular attendee ticket, speaker, sponsor, and so on).
    • Ticket Name: The name of the ticket the participant registered with. The ticket names are defined by hosts.
    • Custom Questions: Participants’ responses to the custom questions asked during registration.
      Note: The title of the column will be the custom question the host entered.

Registration & Ticketing

Registration & Ticketing includes metrics for event registration and ticketing and the Event Details Page.

You can track your event registration and ticketing with the following charts:

  • Registration by day: Bar chart that displays daily registration. Compares registration by ticket names.
  • Registration by Country: Pie chart that displays registration by different countries. Compares registration by country.
  • Registration Breakdown by Custom Registration Questions: The charts display a breakdown of registration by the number of custom registration questions that hosts set up (only applicable to single-choice and multiple-choice questions). Pie charts display the total registration breakdown by single-choice registration question responses. Bar charts display total registration by multiple-choice registration question responses.

You can filter your registration and ticketing results by country. In the search box, enter the country that you want to filter and click Apply. The charts will display results only based on that country.

Event Details Page

In the Event Details Page Analytics section, you can view the following information:

  • Total page views: This measures the total number of unique visits made to a page.
  • Total registrants: This measures the total number of registrants for an event. This metric does not include registrations from special role tickets and refunded tickets.
  • Top selected filters: This section highlights which filters are most frequently selected by users who visit the event page.

In the Tab Views section, you can view the following information:

  • Sessions tab views: This measures the total number of unique visits made to "Sessions" on the event page.
  • Sponsors tab views: This measures the total number of unique visits made to "Sponsors" on the event page.
  • Speakers tab views: This measures the total number of unique visits made to "Speakers" on the event page.

Event Source Tracking

Note: You must set up source tracking for your event, using the Registration Tools in the Manage Registration page.

Source tracking allows you to see where your registrants are coming from if you share the event registration page in multiple locations. Hosts can generate a unique event link for each keyword and track the metrics on registrants’ and visitors’ event views through each link.

You can view the analytics for the following:

  • Source Name: The name of the source that you're tracking.
  • Visitors: The number of visitors from that link.
  • Registrants: The number of registrations from that link.

Download CSV

At bottom of the page, click Download CSV. Then, select which report(s) you want to download:

Sessions

Event Sessions

You can keep track of each session’s information. Under any of the categories, click the column name to sort to view more specific information about a session, such as the session duration, session speaker, and Q&A poll results. See more about the Views, Attendees, Bookmarks, Livestream views, Recording views, Q&A, and Chat messages each event session has implemented or received.

  • Session name: This is the name of the session.
  • Views: This measures the number of unique visits made by users to various session detail's pages.
  • Attendees: This measures the total number of unique attendees who successfully join a session meeting or webinar.
  • Bookmarks: This is a list of the number of times a session was bookmarked by users.
  • Livestream views: This includes the unique views of the livestreaming video of a specific session in the lobby.
  • Recording views: This includes the unique views of the recording of a specific session in the lobby, event detail page, or hub.
  • Q&A: This measures the number of questions and answers submitted in a Q&A during a session.
  • Chat messages: This measures the total number of messages sent in the session lobby. Messages sent in in-meeting chat are not counted.

In addition, you can click on the name of a session in the list to see more details for that session. In the focused view, you will also be able to see:

  • Date and Time: The date and time the session was scheduled.
  • Length: How long the session was active.
  • Capacity: The maximum attendance capacity allowed for the session.
  • Tracks: The tracks associated with the session.
  • Speakers: The speakers who were assigned to the session.
  • Views: The unique page view of a session's content in the lobby.
  • Attendees: The total unique attendance of a session.
  • Bookmarks: The session's total bookmarks.
  • Livestream views: The unique views of the livestreaming video of a specific session in the lobby.
  • Recording views: The unique views of the recording of a specific session in the lobby, event detail page, or Hub.
  • Q&A: The number of Q&A that attendees submitted during a session.
    Note: Click download.png Download to download the poll results as a CSV file.
  • Chat messages: The number of chat messages made in the session's lobby.
    Note: Click download.png Download to download the poll results as a .CSV file.
  • Reactions sent: The number of reactions sent during a session.
  • Polls taken: The number of of polls taken during a session.
    Note: Click download.png Download to download the poll results as a CSV file.
  • Session ID: The session number associated with an event session.
  • Meeting ID: The meeting number associated with an instant or scheduled meeting.

Download CSV

Below the session information, click Download CSV. Then, select which report(s) you want to download:

  • Event Sessions: This includes all metrics from the Event Sessions.
  • Session Attendance: In the pop-up window, select the check box of the session that you want an attendance report for, then click Download. This report includes only information for your selected session:
    • Display name
    • Registrant Email
    • Marketing Opt-In
    • Attendance (session)
    • Duration Spent (in session)
    • Chat Messages (number of chat messages)
    • # of Tickets
    • Ticket Type
    • Ticket Name
    • Custom registration Q&A

Attendees

The Attendees tab includes metrics for your event and session attendance. It also includes lobby analytics.

You can filter your attendee results by country. In the search box, enter the country that you want to filter and click Apply. The metrics and charts will display results only based on that country.

A summary of the event's data is provided at the top of the page:

  • Profile Creation: The number of attendees who have networking profiles.
  • Connections: The number of attendees who made at least 1 connection.
  • Participated in Group Chat: The number of attendees who sent or responded to at least 1 message in a group chat (e.g., lobby chat, session chat).
  • 1:1 Chats: The number of attendees who sent or responded to at least 1 message in a 1:1 chat.
  • Responded to Surveys: The number of attendees who responded to at least 1 survey.

You can track your attendees with the following charts:

  • Lobby Attendees by Day: Bar chart that displays the number of attendees joining the lobby on a daily basis.
  • Session Attendees by Day: Bar chart that displays the number of attendees joining any event session on a daily basis.
  • Attendance Breakdown by Number of Sessions Attended: Bar chart that displays the number of attendees joining a specific number of sessions during the event.
  • Attendance Breakdown by Minutes Spent in Sessions: Bar chart that displays the number of attendees spending a specific number of minutes in sessions during the event.
  • Attendees by Country: Pie chart that displays attendance by different countries. Compares attendance by country.
  • Attendees by Ticket Name: Pie chart that displays attendance by different ticket names. Compares attendance by ticket name.
  • Number of Connections Made by Day: Bar chart that displays the number of connections made at this event on a daily basis.
  • Number of 1:1 Chat made by Day: Bar chart that displays the number of 1:1 chats made at this event on a daily basis.

Event Lobby

In the Lobby Analytics section, you can view the following information:

  • Total unique attendees who joined Lobby: This measures the total number of unique visits made to the lobby since the lobby was opened. Multiple views of the same user will only count once.
  • Lobby attendance (last 5 minutes): This measures the total number of unique visits made to the lobby in the last 5 minutes.
  • Average time spent in lobby: The aggregate amount of time spent by attendees who visit the lobby. The total number of unique attendees who visit the lobby.
  • Total chat messages sent: This measures the total number of messages sent in group chats and direct messages by all users in the lobby.
  • Top selected filters: This section highlights which filters are most frequently selected by users who visit the lobby.

In the Sessions section, you can view the following information:

  • Total bookmarks: This measures the total number of sessions bookmarked by all users in the lobby.
  • Top bookmarks: This is a list of the top 5 sessions bookmarked by users.
  • Top clicked sessions: This is a list of the top 5 sessions with the most unique visits made by users to the session details page.

Download CSV

At bottom of the page, click Download CSV. Then, select which report(s) you want to download:

Expo

Event Expo

You can view the analytics for daily expo event performance:

  • Time period: This shows the aggregate total for all the days the sponsor booth was open.
  • Expo Floor Visits: This is the number of unique users who visit the expo floor (by users clicking the Expo tab and selecting Join the expo floor).
  • Booth visits: This is the number of unique visits made to any booth on the expo floor.
  • Booth session joins: This is the number of unique joins made to any booth session on the expo floor.

You can track the performance of a specific booth. The data is the aggregated time, across the days the event was live:

  • Booths: This shows data for every sponsor booth.
  • Visits: This is the number of unique visits made to any booth on the expo floor.
  • Session joins: This is the number of unique joins made to any booth session on the expo floor.
  • Info clicks: This is the number of unique views of a booth's info.
  • Video clicks: This is the number of unique users who play a video while viewing booth info.
  • Image clicks: This is the number of unique users who click any image while viewing booth info.
  • File downloads: This is the number of unique downloads of materials from the booth info page.

Under Expo Chats, you can view the metrics for expo chats:

  • Total # of chat sessions within Expo: This is the number of direct message requests (1:1 chats) made during expo.
  • Total # of chat messages sent within Expo: This is the aggregate number of direct messages (1:1 chats) sent during expo.

Download CSV

At bottom of the page, click Download CSV. Then, select which report(s) you want to download:

  • Event Expo: This includes all metrics from the Event Expo.
  • Expo Attendance by Sponsor: This includes reports on an expo's sponsored booth performance, registrant details, and registrants' attendance (or absence) information.
    • When you select the Expo Attendance by Sponsor report option, a pop-up window will appear. In the pop-up window, select which sponsor attendance report(s) to download.
      • In the pop-up window, the host can use the search box to search for a sponsor(s).
      • The Host can select more than 1 sponsor. When multiple sponsors are selected, their attendance reports will download in a ZIP file, which contains all individual sponsor attendance reports.
    • The Expo Attendance by Sponsor CSV reports will display the following columns of attendee data:
      • Sponsor Name
      • Display Name (Attendee)
      • Email (Attendee)
      • Booth visits
      • Click on booth
      • Marketing Opt-In: Attendees’ marketing opt-in preferences are displayed in this column.
      • Duration spent in session (in minutes)
      • PDF Download (per PDF file)
      • Attendee custom registration answers

Sponsors

Event Sponsors

You can keep track of how many Views and Chat messages each event sponsor has received from attendees.

Download CSV

Below the sponsor information, click Download CSV, then Event Sponsors to download a CSV file of all metrics from the Event Sponsors.

Survey & Polls

When creating a conference, you can create polls for a session and add questions to a survey when completing the information under the Advanced Options tab. You can find your survey results in this Survey & Polls tab.

In the Survey & Polls tab, the number of surveys for your conference event will be displayed. To the right of the number of surveys is the Export button, which you can use to download and view your conference event’s survey reports.

Under Conference/Session Name, the event survey name and session survey name(s) will be displayed. By those names, you can click View Response to view each survey’s responses.

Export survey reports

  1. In the Survey & Polls tab, to the right of the number of surveys, click the Export button.
    A CSV file of your survey reports will be downloaded.
  2. View your survey reports in the CSV file.

Your CSV file will separate your survey results by session names in a conference event. For surveys, the CSV file will display the following:

  • User email
  • Survey question
  • Survey question responses
  • Additional comments (if applicable)

How to manage Controls

After accessing the Host Analytics Dashboard, you can view and modify the following information about your event’s lobby:

Manage Lobby Home Masthead

You can select content to be displayed on your Lobby Home Masthead by managing the following settings.

Rotation time

This will control how content (including livestreaming, session image, custom image, and video) will display in the lobby home masthead.

  1. Under Rotation time, click the dropdown menu to select if you would like your current live sessions to be rotated every 1 min, 2 mins, or 5 mins. You can also choose to have No rotation.
    Currently, live sessions will be displayed in the masthead.
  2. (Optional) Under What else you want to showcase besides live streaming, select the check boxes that you want:
    • Selected sessions cover image & video
      A Selected sessions cover image & video pop-up window will appear.
      1. In the pop-up window, select the session with the cover images/videos that you want to display in the lobby home masthead.
      2. Click Display selected sessions.
        The cover images/videos of the selected sessions will be displayed in the lobby masthead.
      3. If you want to edit your selected sessions cover image and video, to the right of the Selected sessions cover image & video check box, click ___ session(s) selected.
    • Custom image or video
      A Custom image or video pop-up window will appear.
      1. In the pop-up window, under Add Image, hover your mouse over the image box and click Change Image.
      2. Upload a promotional cover image or company logo.
        Note: Recommended image dimensions are 744x488 pixels. JPG/JPEG/PNG files are only accepted with a maximum image size of 10MB.
      3. Under Add Video, click + Add Video to upload a video.
        Note: The maximum video length is 60 seconds. The maximum video size is 50MB, MP4 files only.
      4. Click Display in masthead to confirm your custom settings.
        Your custom image or video will be displayed in the lobby masthead.
      5. If you want to edit your custom image or video, to the right of the Custom image or video check box, click Manage.
        Notes:
        • Resizing images is possible after image uploads.
          • Event creators can manually resize all uploaded images to fit into the image window.
          • Event creators can search for the image to upload.

Configure chat

You can configure your lobby chat settings here. The Chat section displays your lobby chat settings and if you have enabled or disabled chats. The following chats are displayed in this section:

  • Lobby Home Chat
  • Sponsor Chats
  • Session Chats
  • Expo 1:1 Chat

Enable or disable lobby or Expo chats

If a chat is enabled, a green dot next to Enabled will appear, along with the number of enabled chats. If a chat is disabled, a gray dot next to Disabled will appear, along with the number of disabled chats.

To enable or disable a chat for the Lobby Home or Expo 1:1 chats:

  1. If the Lobby Home Chat or Expo 1:1 Chat is displayed as Enabled, click Disable to disable the chat.
  2. If the Lobby Home Chat or Expo 1:1 Chat is displayed as Disabled, click Enable to enable the chat.

Reset lobby or Expo chats

You can also Reset chats for the lobby or expo. This allows hosts and moderators to remove all messages in chat after disabling chat; you can access this content in the event chat logs.

To reset chat for the Lobby Home or Expo 1:1 chats:

  1. Ensure that your Lobby Home or Expo 1:1 chat is disabled.
    The Reset option will be available when chat is disabled.
  2. Click Reset.
  3. In the verification dialog box, click Reset to confirm.
    Note: All content for this chat will be removed for attendees. Please note that this action cannot be undone.

Enable or disable Sponsor or session chats

To enable or disable a chat for Sponsor Chat or Session Chat:

  1. To the right of Sponsor Chats or Session Chats, click Configure.
    A pop-up window that displays your enabled and disabled chats will appear.
  2. To the right of each sponsor or session name, click the Enabled or Disabled toggle to enable or disable it.
    You can also click Enable all or Disable all at the top of the pop-up window.

Reset Sponsor or session chats

You can also Reset chats for sponsors or sessions. This content can be accessed in the event chat logs.

To reset chat for Sponsor Chat or Session Chat:

  1. To the right of Sponsor Chats or Session Chats, click Configure.
    A pop-up window that displays your enabled and disabled chats will appear.
  2. Next to each individual toggle, click Reset.
  3. In the verification dialog box, click Reset to confirm.
    Note: All content for this chat will be removed for attendees. Please note that this action cannot be undone.

Pause or resume Expo

Notes:

  • You can pause or resume expo during its open hours or before the start of expo.
  • When expo is paused, special-role users can stay on the expo floor.
  • The event organizer and co-editors with permission to edit expo can make updates to expo during the time expo is paused; their updates will be reflected when expo resumes. Special-role users, if they are still on the expo floor, will need to refresh the lobby or rejoin expo to see the updates.

Event organizers and co-editors with expo permission can Pause Expo or Resume Expo—without having to completely delete expo from your event—during a conference event. Pausing expo will close the expo floor and remove attendees from expo, directing them back to the lobby. Resuming expo will allow the expo floor to be open again (within the expo hours of operation).

Pause Expo

When expo is live, a green dot and the following text will be displayed: Expo is live and the floor is open.

Choose when to close the expo:

  1. To the right of the Expo is live and the floor is open text, click Pause Expo.
    A Pause Expo pop-up window will appear, asking you to choose when to close expo.
  2. In the pop-up window, select when to close expo:
    • Now
    • In 1 minute
    • In 5 minutes
    • Custom: If you select Custom, enter or arrow up or down the number of minutes to schedule expo to be closed.
  3. After making your selection, click Pause Expo.
    Expo will be paused for your event and the expo floor will be closed. Attendees will be notified and removed from expo.

Resume expo

When expo is paused, a red dot and the following text will be displayed: Expo is paused and the floor is closed.

  1. To the right of the Expo is paused and the floor is closed text, click Resume Expo.
    A Resume Expo pop-up window will appear.
  2. In the pop-up window, click Resume Expo to confirm.
    Expo will resume and the expo floor will be open immediately. Attendees will be allowed to rejoin expo.

How to manage Moderation

After accessing the Host Analytics Dashboard, you can view the following information about your event:

Add a Moderator

The Moderator will be able to monitor any user reports sent to the event organizer during the event and have the following permissions:

  • Review user reports from the lobby sent to the event organizer
  • Remove reported users from the event
  • Remove reported messages from lobby chat

For more information, please visit the Support article about being a moderator.

To add a moderator:

  1. Click + Add.
    An Add Moderator pop-up window will appear.
  2. Under Moderator(s), enter the email address of the person who you want to be a moderator.
  3. (Optional) Under Messages for Moderator(s), include a message to your moderator.
  4. Click Save.

View incidents

Under Incidents, you can view and monitor:

  • Reported User: Name of the reported user.
  • Content: Reported content from the user.
    • (Optional) Screenshot: Click to see the screenshot uploaded when the attendee was reported. In the bottom-left corner, click download.png Download to download the screenshot.
  • Reason: The reason why the user was reported.
  • Report Time: The time the user was reported. You can also filter this moderation data (ascending or descending) by the reported time.
  • Reporter: Name of the person who reported the user.
  • Latest Update: The most recent status of the report.

You can also use the search bar to search through the incidents.

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