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Managing the Analytics Summary tab

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Under the Analytics section of the event creation flow, the Summary tab provides a summary of total ticket sales, event duration, event gross income, and total refund amount. This tab helps hosts quickly review their event’s overall, general information and access full summary reports.

For more information about the event creation process, please visit Creating a Zoom Event.

This article covers:

Prerequisites for managing the Analytics Summary tab in Zoom Events

How to access the Analytics Summary tab in Zoom Events

  1. Create a Zoom Event or edit an upcoming event to access the event creation flow.
  2. In the event creation flow navigation menu, click Analytics, then click Summary.
    The Summary page will appear.

How to view the Analytics Summary tab

On the Summary page, you can view the following event analytics:

  • Total Registrants: Displays your event's total number of registrations. This measures the total unique users who registered for the event, including self-registered and host pre-registered users. It also includes host groups and special roles. Clicking View More will direct you to the Registration & Ticketing tab.
  • General Tickets Sold: This includes all free and paid tickets sold across all ticket categories (e.g. Early Bird, General Admission). This only measures the total general, non-special role ticket count. Refunded tickets are not included in this metric. Clicking View More will direct you to the Registration & Ticketing tab.
  • Gross Sales: Displays the gross revenue from all ticket sales, minus refunds. Clicking View More will direct you to the Registration & Ticketing tab.
    Note: This tile is not included for free events.
  • Net Sales: Displays the total amount of sales after deductions. Clicking View More will direct you to the Registration & Ticketing tab.
    Note: This tile is not included for free events.
  • Total Attendees: This measures the total number of unique attendees who join the lobby or any event session by phone, mobile, or desktop client. This includes general ticket holders, special roles, hosts, co-editors, or hub hosts. Clicking View More will direct you to the Analytics Attendees tab.
  • Expo Visits: Displays the total number of unique attendees visiting the expo floor during the time of the event. Clicking View More will direct you to the Analytics Expo tab.
  • Surveys & Polls: Displays the total number of surveys and polls set up. Clicking View More will direct you to the Analytics Survey & Polls tab.

Note: Free events do not have Gross Sales or Net Sales.

How to share event analytics

  1. Access the Summary tab in the event creation flow.
  2. In the top-right corner of the Summary page, click Share Analytics.
    A pop-up window will appear.
  3. In the pop-up window, enter the email addresses with which you want to share event analytics.
  4. Click Share.

After you share the event analytics with other email addresses, you can view those email addresses under Access List; those emails will have access to the event analytics.
Note: Hub owners and hosts are automatically given access.

How to download CSV reports

  1. Access the Summary tab in the event creation flow.
  2. In the top-right corner of the Summary page, click Download CSV.
    A Download CSV panel will appear, displaying all analytics reports.
  3. In the panel, select the analytic report you want to download.

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